How the Memphis Movement Went Against “Good Taste” to Inspire Designers Today

How the Memphis Movement Went Against “Good Taste” to Inspire Designers Today

trends are cyclical, and it seems that even the most outrageous ones find a way of coming back in vogue. Memphis design is one example of how a movement that, in the early aughts, would’ve seemed ridiculous, but is now back in style among influencers and tastemakers.

What is Memphis Design?

Memphis is a design movement that began in 1981. While the name might make you think that it was born in Tennesse, it got its start in Milan, Italy. Designer Ettore Sottsass founded the Memphis Group with other designers and architects. They took their name from a Bob Dylan song titled Stuck Inside of Mobile with the Memphis Blues Again which was played on repeat during their first meeting.

Like many creative movements, Memphis was a reaction against the status quo. The 1950s/60s mid-century modern and 1970s minimalism were about structure and straight lines. To counter that, Sottsass centered the group’s thinking around “radical, funny, and outrageous”—essentially, disregarding what was considered in “good taste” at that time. The geometric figures of Art Deco, the color palette of Pop Art, and 1950s kitsch inspired their unusual aesthetic.

PREVAILING FEATURES OF MEMPHIS DESIGN:

  • Laminate and Terrazzo materials, which were usually found on floors, were incorporated into tables and lamps.
  • Squiggles, aka the Bacterio print, was designed by Sottsass in 1978.
  • Bright, multi-colored objects with a rejection of typical shapes. Often, instead of chair legs being rectangular, they’d be circles or triangles.

The Memphis Group made their debut at the 1981 Salone del Mobile of Milan, a renowned furniture fair. Their style, while attention-grabbing, was commercially rejected and instead attracted a cult following. Designer Karl Lagerfeld was a fan and bought the entirety of Sottsass’ first collection, and when David Bowie’s estate auctioned his art collection in 2016, it was revealed that he had collected more than 400 pieces since the ’80s.

The Memphis Group made their debut at the 1981 Salone del Mobile of Milan, a renowned furniture fair. Their style, while attention-grabbing, was commercially rejected and instead attracted a cult following. Designer Karl Lagerfeld was a fan and bought the entirety of Sottsass’ first collection, and when David Bowie’s estate auctioned his art collection in 2016, it was revealed that he had collected more than 400 pieces since the ’80s.

The furniture realm is largely where they stayed (although they also created other design objects) until 1988 when the collective officially disbanded; Sottsass left in 1985.

How is Memphis design making a comeback?

Memphis design began to reemerge in 2005 and 2006. The LACMA in Los Angeles exhibited a survey of Sottsass’ designs a year before he passed away. Many years later in 2014, Nathalie Du Pasquier—a founding member of the group—designed a collection of patterns for American Apparel.

In 2016, the brand Supreme released a series of skate decks and clothing designed by Alessandro Mendini, who appeared in the first Memphis show. And in 2017, the movement made its way to a big box retailer—West Elm debuted a series from contemporary Du Pasquier-inspired brand Dusen Dusen.

Where to find Memphis design:

Original Memphis Group pieces are collectible and are out of reach for many people. But, the squiggles, bright colors, and wacky shapes still live on thanks to contemporary designers. For proof, look no further than the Instagram account of Raquel Cayre; she shares archival images of Memphis pieces as well as objects, interior, and architecture that carries on the spirit of the group.

Source: https://mymodernmet.com/

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